Archive for Branding

Zig Zag Reebok Kicks

Jun 28, 2012 No Comments by

Sneak a peak at the latest sneaker from Reebok. A new shoe that looks turned inside out or upside down. A zig zag maze pattern covers the whole upper of the show giving one of the most distinctive looks in years. It’s the latest model of Reebok’s Zigtech series, they’re calling it the Zigmaze. Sole [...]

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Keep your new iPhone 4S safe with an Otter Box.

Oct 12, 2011 No Comments by

Over 1 million people, like myself, pre-ordered their iPhone 4S in one single day, a new record for Apple. As you wait out the next couple of weeks waiting for notification that your phone has arrived think about a couple of things. You’re most likely getting the $200 with 2 year contract. If you happen [...]

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The Flying Wing

Aug 31, 2011 No Comments by

In 2006, the Swiss pilot Yves Rossy became the first and only man in the history of aviation to fly with a jet-propelled wing, and still is to this day. In September 2008, 99 years after the first crossing of the English Channel by air, the man now known as JETMAN followed the path of [...]

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2011 Cadillac Ciel

Aug 22, 2011 No Comments by

The Ciel – pronounced “C-L,” the French translation for sky – is a four-seat convertible that opens a new chapter in Cadillac’s design and product ascent, pushing the brand’s Art & Science philosophy into a new stratum. Ciel is a new expression of Cadillac’s historical grandeur, as well as a celebration of open-air motoring. “Large, [...]

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Fixie Bike has nothing to do with this product

Aug 03, 2011 No Comments by

Check out this Fixie Bike.  Yes, it is sleek, simple and beautiful (as all fixies should be.)  No, it has nothing to do with the product. This image is trying to sell you a wall decal that says, “F*** it. Let’s go to New York.”  Would the decal be as cool if it did not [...]

Branding, Form FAILS!, Transportation Read more

Apple products and design changes (1976-2011)

Aug 03, 2011 No Comments by

When it comes to industrial design, few consumer electronics or computer makers have the legacy or influence of Apple, Inc. Apple has always been the leader in the idea of Form Over Function. In the last 35 years, Apple has introduced a myriad of products and devices.  Their attention to Form is in the forethought [...]

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Shirt of the Day: Don’t Mess with Me!

Aug 02, 2011 No Comments

Are you having one of those days, weeks or even months?  Check out this featured Form Over Function Shirt of the Day.  As life piles up on you, take a bite back. We here at Form Over Function not only like the illustration style this artist uses for his victim and his annoyances, but the [...]

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Heineken > Open Design Contest

Aug 01, 2011 No Comments

Heineken is looking for up-and-coming designers living in or near Tokyo, Milan, NYC, or Sao Paulo to challenge current club life design with exciting ideas for the club of the future. This club will be showcased during Milan’s Design Week in April 2011. To enter, submit a video or static design portfolio by August 14th, [...]

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Apple Patented Tool to Engrave Their Logo

Jul 30, 2011 No Comments

Form Over Function Hall of Fame Inductee, Apple, has some really strange and form focused ways of getting their job done. Our comrades over at Redmond Pie have a great posting today about the tools and hardware Apple uses to engrave their logo on your spiffy little Apple devices Have you ever wondered what kind [...]

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Jordan, Magic & Bird: Looking good (and young too?)

Jul 29, 2011 No Comments

Publisher 2K Sports is using 3 oldies but goodies on its covers for simulation NBA 2K12. The company announced not only will Chicago Bulls legend Michael Jordan return to adorn the cover of NBA 2K12, but Lakers guard Earvin “Magic” Johnson and Celtics forward Larry Bird will join him. Each athlete will be featured on [...]

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